Granular

A Midwestern work ethic is part of how Granular describes itself. The Milwaukee, Wisconsin agency was founded in 2014 by digital marketing veterans with backgrounds both inside large corporations and on the agency side, and paid search management sits at the centre of what it does. It says it has been recognised as a Google Premier Partner on multiple occasions.

Its stated values shape the service. The first is return on investment, measured against whatever the client cares about, whether leads, phone calls, ecommerce sales or store visits. The second is openness: Granular says it shares data, account access and insights rather than keeping them to itself. The third is staying current, helped by direct contact with Google and Bing representatives and involvement in early alpha and beta tests of new features. The fourth is efficiency, with management methods designed to improve quality scores and lower cost per click. Declared services split equally between PPC, digital marketing, social media marketing and Amazon marketing.

The team is in the 10–49 band, and the minimum project size is $5,000, with hourly rates undisclosed. Listed industries are law firms, healthcare, B2B, ecommerce and education. Granular suits businesses wanting a Wisconsin PPC agency that is open with account data and experienced with large Google and Microsoft search accounts.