Editorial policy

Who writes our lists and guides, what they may and may not do, how data and AI tools are used, and how corrections work.

By RankyfyUpdated

Who is responsible

Rankyfy is responsible for every ranking and article on this site. Rankings are produced by the published scoring method, not by an editor's opinion; editors write the notes that explain each rank, and they cannot move an agency up or down. Every list and article carries a byline and a link to the author's page.

Dana Whitfield Editor · US-based US-based editor (Austin, TX). Reads every buyer guide and list before it ships.
Meera Iyer Editor Editor for lists and studies. Eight years covering the Indian agency market.
Ranjit Pal Singh Admin 20 years in SEO; founder of Rankyfy. Signs the outsourcing price studies.

How lists are written

  • The order comes from the Rankyfy Score. Sponsored slots sit outside the order, are labelled, and their links carry rel="sponsored".
  • Each ranked agency gets a reason for its rank with pros, cons and the evidence behind them. Every "best for" claim names its reason.
  • An editor writes at least 150 words of notes for each list: what the data shows, what changed, and what buyers should check. A list without notes is not indexed.
  • A second editor reads every list and buyer guide before it is published.
  • Lists are re-scored on the 1st of each month. The "Updated" date on the page changes only when the order, the agencies or the notes change, and every change is logged.

How guides and research are written

  • A named author with real experience in the subject. The price studies are signed by an editor with 20 years in SEO.
  • US English and US dollars throughout, so prices compare across countries.
  • Original numbers come from Rankyfy data, with a methodology box giving the sample size and collection dates. Numbers we did not collect are cited to their source.
  • Each piece is reviewed at least yearly. The published date moves only when the content changes, and the change is listed at the end of the article.
  • Answers come first: the first paragraph states the answer, the price range or the top pick, with date and sample size.

How we use AI tools

AI tools may draft, summarise reviews and check grammar. No page ships without new facts, numbers or first-hand experience added by a person, and a person checks every figure. AI tools never decide a rank, approve a review or write an editor's note that is published as is. Where a page used AI help, the methodology line at the top says so.

Conflicts of interest

Rankyfy staff do not work for any listed agency. Any agency connected to Rankyfy or its staff is excluded from rankings and awards, is labelled when it buys a sponsored slot, and its staff have no access to the editorial system, review moderation or leads. Sponsored slots never change rank. Editors and moderators are not paid by any listed agency and do not accept gifts from them. The rules are on the disclosure page.

Sponsorship and advertising

Sponsored slots and Pro plans are sold by the sales team, who cannot edit lists, scores or reviews. A sponsor buys a labelled position, never a rank, a review or a mention in a guide. Paid placements in research or guides do not exist.

Corrections

Report an error through the contact page. We acknowledge every report within 24 hours and resolve it within 15 days. Corrections to a fact are made in place and noted in the page's change list. If a ranking was wrong because of a data error, the page is re-scored and the change is logged with the date.