Every listed agency gets a Rankyfy Score from 0 to 100, built from five factors: client reviews (40 points), proof of skill measured on the agency's own website (25), portfolio and experience (15), responsiveness and transparency (10) and checked credentials (10). Scores are recalculated on the 1st of each month. No agency can pay to change its rank or score.
By Rankyfy·Updated ·1,343 agencies scored, 0 published reviews
The five factors
40points
Client reviews
What we measure
Adjusted average rating, review count on a log scale, recency (the last 24 months weigh most), and the share verified by call or LinkedIn.
Data source
Reviews collected on Rankyfy, and Google reviews fetched from the agency's Google profile and published by our editors. Both count alike. Ratings copied from other directories never count.
How we check
Rankyfy reviews: work email or LinkedIn check, fraud signals, a human moderator. Google reviews: an editor reads each one before it counts, but Rankyfy does not verify the reviewer.
Refreshed
Collected daily, scored on the 1st of each month
25points
Proof of skill
What we measure
For SEO: the agency's own organic and AI-search visibility trend, authority growth and site health. For design and development: site speed and a verified portfolio.
Data source
Rankyfy's crawler and rank tracker.
How we check
Measured by us, never self-reported. Capped at 25 points because some strong agencies grow on referrals and neglect their own site; the trend counts more than the level.
Refreshed
On the 1st of each month
15points
Portfolio and experience
What we measure
Case studies with verified metrics, years in business from the registry, confirmed clients.
Data source
Agency submissions, connected Search Console data, company registries.
How we check
Editor review; "Rankyfy-verified" only with a data connection.
Refreshed
When an agency adds work
10points
Responsiveness and transparency
What we measure
Median time to first reply on briefs, response rate, published pricing, profile completeness.
Data source
Rankyfy lead records and the profile itself.
How we check
Measured automatically over the last 90 days.
Refreshed
Daily
10points
Credentials and presence
What we measure
Verified partner badges, third-party awards, speaking and publications.
Data source
Issuers such as Google Partners, and the sources of each award.
How we check
Confirmed with the registry or issuer, not the agency.
Refreshed
Every 12 months
Penalties: a score freeze and a public notice for review manipulation; a gradual drop for leads left unanswered for more than 72 hours. The score breakdown shows on every profile.
How the review average works
A few perfect reviews should not beat many good ones. So the review factor uses an adjusted average that pulls small samples toward the site-wide average until an agency has enough reviews to stand on its own.
Radj = (C · m + Σ ri) ÷ (C + n)
n
the agency's number of published reviews, on Rankyfy and from Google
ri
each review's rating, 1 to 5
m
the site-wide average rating of all those reviews, 5.00 today
C
5, the weight of that prior, set in methodology 2026.12
In words: we start every agency with 5 imaginary reviews at the site average, then add its real reviews. Example with today's values: two reviews of 5.0 give an adjusted 5.00, while 40 reviews averaging 4.8 give 4.82, so the agency with more evidence ranks higher. Reviews from the last 24 months weigh most.
The focus rule
An agency appears in a service list only if that service is at least 15% of its declared work, and its score on that list uses the reviews and case studies tagged to that service. An agency that does a little of everything does not rank for everything.
When a ranking goes live
We publish a ranking only when enough agencies qualify to make it useful. Below the threshold the page stays out of search results until it fills. A qualifying agency has a verified location, a description of 80 words or more, listed services, a logo and at least one proof point: a verified review, a case study or Rankyfy visibility data.
Rule
Minimum
Counted as
India service rankings
10
qualifying agencies
City rankings
10
qualifying agencies with a verified local office or local clients
State rankings
20
qualifying agencies
Service and country hubs
20
qualifying agencies
Industry rankings
8
qualifying agencies with proof in that industry
City page kept at all
3
qualifying agencies; below this the city page is not published
Editor's notes on a list
150
words before the list can be indexed
Unclaimed profile
150
words of verified facts before it is indexed
Price range on a list
5
agencies with published prices before a range is shown
"US clients" filter
5
agencies with US-verified reviews before the filter appears
How we verify reviews and client locations
Reviewers confirm a work email with a one-time code, or sign in with LinkedIn matched to their company and title. The agency's own email domain is rejected. Free-mail addresses are held for manual checks.
They describe the project: service, project type, budget band, duration and end date. Projects must have ended within the last 24 months.
We check for a shared network or device with agency staff, an email domain equal to the agency's, bursts of reviews, near-duplicate or machine-written text, disposable addresses, and one reviewer praising many rivals.
A person reads every review before it goes live, within 48 hours. Rejections get a reason code and can be appealed.
"In-depth verified" marks reviews confirmed by a 10-minute call with our analyst.
A review counts as a US client only when the reviewer's work-email domain or LinkedIn company is a US business. Lists where that matters, such as the outsourcing lists for India, show that count separately and offer a "US clients only" filter.
Agencies can reply to reviews and dispute them with evidence. They cannot edit, hide or remove them. Nothing is removed for being negative. Paying or rewarding reviewers is banned.
A sponsored slot on a page, sold by the month, labelled "Sponsored", with at most 2 per page. It sits outside the ranked order.
Rank, or the Rankyfy Score.
Pro, $39 a month: the Rankyfy toolset, profile analytics and a faster verification queue.
Reviews, or the removal of a negative review.
Lead credits for verified buyer briefs.
Awards or "best" badges. Awards are decided by score only.
Badges that show their real rating and review count.
A place on a list they do not qualify for, or an easier verification test.
Verification is free, so the "Verified" badge stays a trust signal rather than a product. Paid plans may get a faster queue, never an easier test.
Conflicts of interest
Rankyfy sells Pro plans and sponsored slots to agencies it lists, and its staff may know people in the industry. These rules keep that out of the order:
Rankyfy staff do not work for any listed agency, are not paid by one and do not accept gifts from one.Any agency connected to Rankyfy or its staff is excluded from every ranking, never scored against other agencies and never wins an award.Such an agency carries no rating markup, so it cannot earn stars in search results through this site.It may buy sponsored slots at the public rate card. Each one is labelled "Sponsored · connected to Rankyfy".Buyer briefs never reach it unless the buyer picks it by name. Its staff have no access to rankings, reviews or lead data; access is logged.Sponsored slots are labelled and never change rank or score. This disclosure appears in the footer of every page and on every ranked list.An advisory panel of two or three agency owners reviews these rules each year.
Every agency is re-scored on the 1st of each month. A list's visible "Updated" date moves only when the order, the agencies or the editor's notes change; a re-score that moves nobody does not change the date. Any change to weights, the prior or thresholds becomes a new methodology version, needs a second person's approval and is listed here.
Version
In effect
Change
2026.12 Current
Oct 6, 2026
Launch methodology: client reviews 40, proof of skill 25, portfolio and experience 15, responsiveness and transparency 10, credentials and presence 10. Review average adjusted with C = 5.
Corrections and disputes
Anyone can report an error in a profile, a list or a review. We acknowledge every report within 24 hours and resolve it within 15 days. While an agency disputes a review, the review stays visible and the agency's score is frozen. Complaints about content or data go to our grievance officer through the contact page.
Who does this work
AMArjun MehtaModeratorReview moderator. Reads every review within 48 hours.
DWDana WhitfieldEditor · US-based US-based editor (Austin, TX). Reads every buyer guide and list before it ships.
MIMeera IyerEditorEditor for lists and studies. Eight years covering the Indian agency market.
RPRanjit Pal SinghAdmin20 years in SEO; founder of Rankyfy. Signs the outsourcing price studies.
SOSam OkaforAnalystSearch Console, crawler logs and AI-citation tracking.
Editors and moderators are employed by Rankyfy. They do not work for any listed agency. The editorial policy explains how lists and guides are written.