Herdl

Nottingham-based Herdl puts relationships ahead of campaigns, according to its own description. Founded in 2013, the agency spends time understanding each client's brand, customers and market before planning work, with the aim of producing marketing that feels relevant to the audience and performs accordingly.

Its declared work is shared between SEO, PPC and web design. The team blends research, data and creative skills with an interest in AI and newer marketing tools, and it frames its goals in practical terms: more traffic, better-quality leads and higher conversion rates. Herdl also says it works behind the scenes for larger agencies, some of them global, which bring it in to handle complex problems, so it acts as a delivery partner for other agencies as well as working with brands directly. The agency mentions industry press coverage and some awards, but states that long-term partnership is what it values most.

The team falls in the 10-49 band, with a $1,000 minimum project size and hourly rates of $100-149. Herdl suits UK businesses that want an SEO, PPC and web design agency in Nottingham that works closely alongside them, and agencies looking for a capable partner to take on demanding projects.