KIPLAR

Sofia, Bulgaria is home to KIPLAR, a performance marketing agency that splits its declared work almost evenly between SEO, PPC and social media marketing. It positions itself as a growth partner and says its main concern is commercial metrics such as customer acquisition cost, lifetime value and profitability, not clicks or impressions on their own.

Paid media is a large part of what it describes. The team runs campaigns on Google, Meta, LinkedIn, Microsoft, TikTok and Amazon, with the stated aim of reaching high-intent buyers and improving return on ad spend. Alongside that it builds CRM and automated email systems meant to increase repeat purchases, and it handles SEO with an eye on user intent and changing search behaviour. Before setting a strategy, KIPLAR says it reviews a client's margins and unit economics, and it describes acting as an extension of the in-house team, backing decisions with analytics and looking for gaps in the market without waiting to be asked.

The agency employs between 10 and 49 people. Projects start at $5,000, and hourly rates run from $50 to $99. KIPLAR is a reasonable fit for brands wanting a Bulgarian SEO and PPC agency that treats paid, organic and retention channels as one programme tied to profit.