Propellic

Travel and tourism is the single focus of Propellic, a digital marketing agency in Austin, Texas, founded in 2014. Rather than serving every sector, it builds its search and paid media programmes around the needs of travel brands, and it describes its staff as a mix of strategists, perfectionists and self-confessed data nerds.

Its declared work splits almost equally between SEO, PPC and social media marketing. On the organic side, the agency lists keyword research, on-page optimisation, link building, content marketing, technical fixes, mobile-friendliness and local search optimisation. Paid activity includes retargeting and social advertising. Propellic says it starts by learning each client's brand, goals and audience before shaping a strategy, keeps its approach adaptable as the travel market shifts, and provides regular reporting and analytics so clients can see how organic and paid channels are performing. It states that it has worked with travel companies in many countries, with a focus on visibility, traffic and bookings.

The team falls in the 10–49 band, and project budgets start from $5,000. Propellic is a natural fit for travel and tourism businesses looking for an Austin SEO and paid media agency that already understands how travellers search for and book trips.