THE DARL

Beauty, wellness, medical aesthetics, fashion and lifestyle brands are the clients The Darl is built for. Founded in 2017 and based in Calabasas, California, the creative growth agency says it typically works with brands that have passed $5M in sales and already have good work that isn't adding up yet.

Its central idea, which it calls the Halo Effect, is connecting a brand's channels so credibility earned in one place carries over to the rest. Services include brand positioning, strategy, story and voice; social media and content; performance and paid media; CRM with email and SMS lifecycle programmes; SEO, AI visibility and web strategy; social commerce on TikTok Shop as well as Amazon; affiliate, ambassador and influencer seeding programmes; and retail readiness, packaging and in-store support. On its profile, digital marketing leads, followed by Amazon marketing, SEO, ecommerce SEO, social media marketing and content marketing.

The team is led by Lara Schmoisman, whom the agency describes as a strategist with three decades of experience and a Forbes Next 1000 honoree; she is a former Cal Poly Pomona lecturer in fashion-industry digital marketing and hosts the Coffee N5 podcast. It has 10-49 staff, works in English and Spanish, and accepts any budget. The Darl suits consumer brands looking for a California agency that ties ecommerce, social and SEO together.