White label and reseller
For US agencies buying SEO, PPC and web delivery under their own brand: white label vs reseller vs outsourcing, what each costs, and how to check a partner.
PublishedWhite-label SEO is SEO work delivered under your agency's brand, with unbranded reports and no contact with your clients. A reseller program sells a fixed product at a wholesale price, usually per client site. Outsourcing is a dedicated team that works your processes. This topic explains the three models, what each costs, and what to check before you put a partner in front of your clients.
Who this is for
US agency owners with local-business, ecommerce or professional-services clients who want to add or scale SEO, PPC, content or web development without hiring. Most start with a reseller plan for a handful of sites and move to white label or a dedicated team as the client count grows.
The guides
- White label vs reseller vs outsourcing: which SEO model fits your agency: the definitions, the economics and the contract terms that matter for each.
- The SEO contract checklist: non-solicit, NDA and account-ownership clauses matter twice as much when a third party touches your clients' accounts.
- What Indian agencies charge US clients: the reseller and white-label wholesale prices, with the sample size.
The ranked lists
- SEO reseller programs, compared by wholesale price, dashboard, reporting and turnaround.
- White label SEO companies in India and SEO reseller companies in India.
- White label PPC companies in India and white label web development companies in India.
- US-based white label SEO companies, for agencies that need onshore delivery.
What to check in any partner
Every white-label profile on this site shows whether the agency offers unbranded reports, a sample report, a no-contact promise for end clients, its turnaround times and its reseller price. Ask for the sample report first: it tells you more about the partner than any sales call. Then confirm that ad, analytics and Business Profile accounts stay in your client's name, that the non-solicit clause covers your clients for at least 12 months after the contract ends, and that invoices come in US dollars with a 30-day notice period.
Ready to compare? Describe the work once and up to three matched partners reply within 48 hours.